Insurance company Liberty Seguros has been unveiled as the latest National Supporter of the 2014 FIFA World Cup in Brazil.

By sportbusiness.com

Liberty Seguros will receive extensive marketing rights allowing the firm’s logo to be directly associated with the event as the ‘official insurance provider of the 2014 FIFA World Cup’. Nescau and Itau have already been announced as National Supporters of the tournament.

“It gives us great pleasure to welcome Liberty Seguros to our sponsorship family for the 2014 FIFA World Cup,” said FIFA marketing director Thierry Weil. “The fact that so many Brazilian brands are showing such great interest in the event years before it is due to arrive in the country highlights what football and the FIFA World Cup means to the people of Brazil.”

Luis Maurette, Liberty Seguros’ CEO, added: “We are looking forward to playing our part in welcoming the FIFA World Cup back to Brazilian soil for the first time since 1950 and are sure that our involvement in the tournament will have a great impact on our business within Brazil. We firmly believe that this sponsorship will bring us closer to our consumers.”