British holidaymakers headed off to the exotic South American destination of Brazil should double in numbers when the country hosts the football World Cup in 2014.
Brazil holidays promoter Embratur made this claim after their predictions were thoroughly analysed. Embratur president Flavio Dino said that he was confident of Brazil's chances of doubling the influx of British tourists in 2014 as he presented his plans for a number of new initiatives which will be revealed for everyone to see at the forthcoming World Travel Market (WTM).
Stats revealed that last year nearly 170,000 British holidaymakers jetted off on cheap flights to Brazil. Clearly, this figure will increase dramatically in the lead up to the World Cup as football enthusiasts follow their beloved national team.
Mr Dino said: "Agents should be aware that we have a very comprehensive and expanding network of airports so it is relatively easy to combine two or three different destinations within a two-week break," he pointed out.
He added that the number of direct flights to Brazilian destinations have been rapidly increased, making it easier for people to find affordable flights at a time and from a departure location that is convenient to them.
BA only has already announced its intentions to double cheap flights to Rio de Janeiro from London Heathrow to provide services six times per week. Embratur officials like Mr Dino are convinced that other airlines will follow suit in the run up to the world’s biggest football event.
Mr Dino added that visitors: "should also be aware there are always hotels being built and new destinations being developed. Earlier this month, Embratur announced a new classification model for all of Brazil's 28,000 hotels in order for tourists to have transparent information on the quality and standards of the country’s accommodation."